No British Motor Show For 2012

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The Society of Motor Manufacturers and Traders are dropping a familiar bomb to British car lovers planning on attending the 2012 British Motor Show ; it has been canceled. The SMMT made this announcement shortly after they met with the UK auto industry, and just like in March 2009 when the 2010 British Show was canceled, the reasoning is quite simple. Apparently, the show is playing a smaller role in the purchasing trends of customers in the UK and the money spent on the event doesn’t make sense at this time. Everyone is watching their pennies and an investment that doesn’t produce a kickback just isn’t worth it.

In an interview with AutoCar, SMMT chief executive Paul Everitt had this to say:

“In recent years the show has played a less important role in influencing new car buyers and vehicle manufacturers are focusing their limited resources on events and activities that have a more direct impact on brand awareness and consumer decisions,” said Everitt.

“The UK has a strong, diverse and highly competitive motor manufacturing industry, home to globally successful companies and iconic products admired around the world,” he continued.

This is a shame for the British car loving public, as they will be forced to travel outside of their country in order to view all the new products once again.

Source: Autocar

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6 comments:

Not a big thing after all. There’s a lot of auto show out there except for the British Motor Show and though the fans would missed it, still there’s a lot of other alternatives.

I know some manufacturers who have chosen to stay away from certain locations in North America but never the whole show! What a sad state of affairs.

What about the fans of the Show? do the management consider them.

If that’s the reason behind the cancellation of the show they should give it a chance to improve their strategy and tactics in influencing the possible consumer of those great car.

The Chicago auto show seems to be thriving . . . I hope it continues. It’s my own personal high holidays.

I just noticed, it’s like the reversed Mazda 3 smile face Photo shop I saw a while back! Haha.

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