The Society of Motor Manufacturers and Traders are dropping a familiar bomb to British car lovers planning on attending the 2012 British Motor Show; it has been canceled. The SMMT made this announcement shortly after they met with the UK auto industry, and just like in March 2009 when the 2010 British Show was canceled, the reasoning is quite simple. Apparently, the show is playing a smaller role in the purchasing trends of customers in the UK and the money spent on the event doesn’t make sense at this time. Everyone is watching their pennies and an investment that doesn’t produce a kickback just isn’t worth it.
In an interview with AutoCar, SMMT chief executive Paul Everitt had this to say:
“In recent years the show has played a less important role in influencing new car buyers and vehicle manufacturers are focusing their limited resources on events and activities that have a more direct impact on brand awareness and consumer decisions,” said Everitt.
“The UK has a strong, diverse and highly competitive motor manufacturing industry, home to globally successful companies and iconic products admired around the world,” he continued.
This is a shame for the British car loving public, as they will be forced to travel outside of their country in order to view all the new products once again.
Posted on
03.21.2011 @ 00:57