On 19 June 2008, Chairman of the Board of Management of the BMW Group, Dr. Norbert Reithofer, opened the BMW Museum in an official opening ceremony. He highlighted the importance of tradition for the company: "Awareness of our heritage, the experiences and developments that our company has been through give us direction, power and inspiration for our work".
After a period of construction lasting two and a half years, visitors can look forward to more than 120 exhibits in museum space covering 5,000 square metres. They will be presented in a completely new exhibition concept. The circular museum building right next to the company head office tower will continue to be a landmark. The adjacent low-level building now complements the "Bowl" - as the circular museum building has been designated ever since it was opened in 1973. This has entailed increasing the available floorspace fivefold. The museum will open its doors to the public this coming Saturday, 21 June 2008 from 10.00.