Opel and the Spanish fashion brand Mango have signed an agreement to launch a joint advertising campaign across Europe from this spring. The cooperation between the two firms promotes the two-seat Tigra TwinTop cabrio and the current Mango collection. “Every street is a catwalk, and that goes for people and their clothes as well as for cars,” says Olivier Danan, Director Marketing Communication for Opel, explaining the concept behind the cooperation. “Today more than ever before, cars are also considered chic accessories that have to fit an overall stylish look.”
Ever since its launch two and a half years ago, the Tigra TwinTop has been mainly aimed towards stylish, trend-conscience young women. “Our target groups are the same as Mango’s, so it made good sense to jointly promote our products’ attractiveness,” said Olivier Danan. The campaign includes different actions in each market, like contests, catwalk during a motor show with special ladies day, special day shopping in Paris or a sweepstake to win a shopping voucher. For the advertising initiative, Opel will use models dressed in Mango fashions to promote the Tigra TwinTop both on the Internet, in newspapers and magazines. Other country-specific opportunities in Europe are also being explored.
The sporty two-seater with electro-hydraulic retractable steel roof is available in Germany from 17,983 euros. Buyers who wish to combine open-air driving in the Tigra TwinTop with very low CO2 emissions can choose the 1.3 CDTI ECOTEC engine, which emits just 124 g/km.