There’s nothing like attaching your brand into a movie that’s expected to be a box office hit. You know that just being mentioned in the movie is about as good as any kind of advertising will give you.
Peugeot seems to think that attaching itself to a highly-anticipated movie, like Toy Story, and making a commercial featuring the lovable Woody would go over, not just to the die-hard fans of the ground-breaking CGI movie franchise, but also to fans of anything and everything that’s involved with the automobile. So they did, and the result is a 30-second spot featuring a Pegueot 5008 and Woody, who searches the car for his hat, only to have the 5008 demonstrate a pretty nifty feature of its car, specifically the versatile seating and its rear child mirror.
We don’t really know what this commercial accomplishes other than that the tie-up with a movie like Toy Story will surely give Pegueot as much exposure as it can possibly expect. And at the end of the day, as with the tenet of commercials, exposure is the name of the game and the 5008 being seen in a commercial featuring Woody from Toy Story is about as good an exposure as the French automaker can get with these sort of movie tie-ups.