We don't really know what this commercial accomplishes other than that the tie-up with a movie like Toy Story will surely give Pegueot as much exposure as it can possibly expect. And at the end of the day, as with the tenet of commercials, exposure is the name of the game and the 5008 being seen in a commercial featuring Woody from Toy Story is about as good an exposure as the French automaker can get with these sort of movie tie-ups.