The legitimately chic and overwhelmingly pink Audi A1 Art Car was auctioned off at Elton John’s White Tie & Tiara Ball earlier this week for a staggering price of £350,000. That’s about $522,500, in case you need more time to compute the exchange rate.
The half-a-million price tag is significantly more expensive than the retail price of a standard A1, but seeing as this one was specially painted by renowned British artist Damien Hirst and that proceeds from the sale of the car would go to the Elton john AIDS Foundation, then the whopping bid price doesn’t sound as ridiculous as it could have been given other circumstances.
As one of the foremost supporters and one of the event’s longstanding partners, Audi personally donated the pink Audi A1 Art Car to the event as a special auction piece that both parties would hope could fetch somewhere in the bottom six digits. Turns out it sold far more than that.