Porsche 918 RSR Racing Lab scoops up EyesOn Design award for ’Best Concept’

The Audi A6 may have bagged this year’s EyesOn Design award at the Detroit Auto Show for “Best Production Vehicle”, but another auto manufacturer is taking home the award for “Best Concept Vehicle”.

That award goes to Porsche’s stunning 918 RSR Racing Lab prototype. Defined by a design that features muscular wheel arches, dynamic air intakes, and a pulpit-like cockpit, the 918 RSR Racing Lab was the unquestioned showstopper of the 2011 NAIAS. It was even dressed up in a new “liquid metal chrome blue” paint finish to complement Porsche’s now famous hybrid orange finish on the front-to-rear racing stripes.

The 918 RSR Racing Lab wowed the judges comprising of Willie G. Davidson, Harley-Davidson’s EVP & Chief Styling Officer; Tom Matano, the Academy of Art University’s Executive Director of Industrial Design and Jack Telnack, Ford’s now-retired global VP of Design, beating out the likes of Kia’s KV7 Crossover and Ford’s Vertrek SUV for the title.

Congratulations to Porsche for the award! Now let’s see a production version of the 918 RSR Racing Lab!