The staff of summer inters at TopGear America pulled a fast one on us. Remember the very strange looking Porsche Cayman shooting brake test car that was shot with a camera phone in some Italian back street? Well it was actually shot in an alley in Brooklyn, the car was a computer generated image that was created with Maya 3D drawing software, stitched together with Photoshop and then edited on Final Cut Pro to look like video from a mobile phone. They even went as far as to include a little hint that apparently no one caught on to, a Stig helmet tucked back behind the rear window.
There were three main masterminds behind the scheme. First was former TopGear.com America editor, Jared Holstein along with the renderings of Matt DuVall, a digital arts student at Savannah College of Art and Design and left to manipulate the media was Jon Masters, a master’s student in media studies at the New School in New York City. Holstein guided DuVall through some very meticulous details, like official Porsche development wheels, a front bumper that mimics the Porsche mule car as well as the same license plate number that the German automaker uses.
Once the digitally enhanced video was produced, Holstein planted it on the TopGear.com America web site while summer intern, Jon Masters, began to post links in various Porsche enthusiast sites as well as the major Automotive online media. Masters then went so far as to create a fake screen shot from Forza 3 and then linked that to other videogame websites, “It was originally posted on a Czech Forza fan site — in Czech to add a layer of deception and plausibility,” Mr. Holstein said. The group claim to have been testing the abilities of digital media as a way to introduce new designs and get a public reaction to a new figure that would traditionally take an automaker a lot of time, money and research to figure out. We’re still saying that they were trying to pull a fast one on us.