Porsche, Porsche, Porsche. That's all we have been hearing lately and we couldn't be more excited about it. Some might consider Porsche's trip down the hybrid lane as a bit of a betrayal against its sporting roots, but we see it as a natural progression that every automaker, no matter how sporting, will need to make eventually. And Porsche is very proud of their achievements as they will showcase their three rockin' hybrids during the Monterey Peninsula Automotive Week from August 9-15th, 2010.

The Porsche 911 GT3 Hybrid, the Porsche Spyder concept, and the Porsche Cayenne Hybrid will all be on display sometime during the maniacal stream of events taking place during this automotive week. The Porsche 911 GT3 Hybrid will be on display at the Porsche Zentrum on August 12-15th, 2010. The Porsche Zentrum is a specially-built facility open to visitors and is located on the compounds of the Pebble Beach Lodge. The 911 GT3 Hybrid will also be on display at the Rolex Monterey Motorsports Reunion at the Mazda Raceway Laguna Seca on Saturday, August 14th with another appearance on Sunday, August 15th at the Pebble Beach Concours. The 911 will be joined at the Pebble Beach Concours by the Porsche Spyder Concept which will be the highlight of the weekend as it makes its first North American debut. However, the three hybrids will not be the only ones on display.

As part of Porsche->ke1's 60 years in the automotive business, Porsche will be bringing a collection of its classic and contemporary models to be displayed throughout the week. The Quail Lodge will be the temporary home of a few rare Porsche models such as a 1955 and 1958 356 Speedster, a 1960 356 B Carrera, 2000 GS Carrera GT, and a 1962 356 Carrera 2 Cabrio. Newer Porsche models will also be on hand for consumer test drives during this beauty packed weekend.

Press Release

The Monterey Historic Weekend traditionally focuses on the most coveted automobiles from around the world, but rarely have vehicles with a "hybrid" designation so forcefully commanded the anticipation of attending enthusiasts. Porsche aims to change that status quo by proving just how tempting – and potent – Porsche's Intelligent Performance can be. The German automaker is making its point with the new 918 Spyder, the 911 GT3 R Hybrid racecar, and the Cayenne S Hybrid – all joining a collection of Porsche classics and contemporary models on display during the Monterey festivities.

The annual gathering of automotive aficionados during the August 9 – 15 Monterey Peninsula Automotive Week is also a fitting venue to celebrate the company's 60th anniversary year in America. In addition to introducing its new portfolio of hybrid cars, Porsche will be unveiling a new web site to go live next week that will feature contests, videos, stories and images, all celebrating the cars and people that put Porsche on the United States map six decades ago.

"Automotive passion is always alive and thriving within the Porsche community, but it's particularly heated at this extraordinary event," said Detlev von Platen, President and CEO, Porsche Cars North America. "Where else can you see the evolution of Porsche in America so magnificently displayed, from early sports cars like our 356 through our newest intelligence performance powerhouse, the 918 Spyder?"

Among the Porsche models on display throughout the Monterey peninsula, the first North American public appearance of the 918 Spyder concept at the Pebble Beach Concours d'Elegance on Sunday, August 15 will be a highlight. Just recently approved for production, the fuel-sipping, ultra-high-performance super sports car has already been pre-ordered by over 1000 enthusiasts.

With the potential of recording 78 mpg, the 918 Spyder is an impressive showcase of Porsche's Intelligent Performance philosophy, but it's not alone in getting performance enthusiasts to "think green." Motorsports fans will have the opportunity to check out the Porsche 911 GT3 R Hybrid August 12 – 15. The race car will be based at the Porsche Zentrum, a specially-built facility open to visitors located up Peter Hayes Hill on the compounds of the Pebble Beach Lodge. Attendees will also have a unique opportunity to see the car and chat with Porsche Works racer Patrick Long at "The Quail, A Motorsport Gathering" from 10 a.m. – 5 p.m. on Friday, August 13. On Saturday, the 911 GT3 R Hybrid will be showcased at the Rolex Monterey Motorsports Reunion (formerly the Monterey Historic Automobile Races) at the Mazda Raceway Laguna Seca, and then alongside the 918 Spyder at the Pebble Beach Concours d'Elegance on Sunday.

The Quail Lodge will also be the place to see some of the world's finest Porsche classics. Four rare automobiles from the Porsche Museum in Germany are en route to Monterey. Visitors will be able to enjoy the beautiful lines of a 1955 and 1958 356 Speedster, a 1960 356 B Carrera 2000 GS Carrera GT and a 1962 356 Carrera 2 Cabrio. Newer Porsche siblings are also on display, including new and latest models available for consumer test drives.