Porsche Design brings back Yoko Ono sunglasses

PRESS RELEASE

Reissue of a Porsche Design Classic Yoko Ono Sunglasses available again

Stuttgart/Munich. Porsche Design stands for functional, timeless and purist design. Since the brand’s foundation in 1972 it has created countless products that have gone on to become classics. One particular milestone is the sports sunglasses from Porsche Design, available again from now as the P’8479. State of the art modern materials have been used for the new edition, with Beta-Titanium, a favourite material for space travel technology, ensuring lightweight flexibility.

The sporty, 80s style shield sunglasses were made famous by Yoko Ono. The artist wore them for the first time at a press conference in 1979. After that, Ono was seen in the Porsche Design glasses so often that the P’8479 is now primarily known as the Yoko Ono sunglasses. Among other appearances, the singer was pictured wearing them on the cover of "Rolling Stone" magazine as well as on the record sleeves of "Yes, I’m a witch" (2007) and "It’s alright" (1982). In addition, Yoko Ono wore the sunglasses on a photo shoot for the fashion magazine, "New York".

Porsche Design is a luxury brand with particular focus on technically inspired products. The brand was founded in 1972 by Ferdinand Alexander Porsche, and since then its products have stood for functional, timeless and purist design. The product portfolio includes classic men’s accessories, a sport and fashion collection as well as electronic products and a men’s fragrance range. The products are designed in the Porsche Design Studio in Zell am See, Austria, and sold worldwide in own stores, shop-in-shops, high quality department stores and exclusive retail outlets.