For the third year running, America’s most affluent consumers have declared Porsche the top luxury car available today. The Luxury Institute’s 2007 independent, nationwide survey of luxury auto brands rated Porsche against 13 of the world’s most prestigious car brands, including Acura, Audi, BMW, Infiniti, Jaguar, Land Rover, Lexus, Mercedes and Volvo.
Porsche netted the number one spot based on its consistently superior quality, exclusivity and uniqueness, measure of enhanced social status and its ability to make the client “feel special” throughout the entire ownership experience. It was also measured on value, respondents’ willingness to recommend and next purchase preference.
“Customer perception is everything in the luxury car market. This distinction helps us know that we are successfully delivering on our brand values in a very competitive automobile market,” said Peter Schwarzenbauer, Porsche Cars North America president and CEO.
The Luxury Institute conducted an online survey of more than 1,600 American consumers – with an average income of $313,000 and average net worth of $3.3 million. Survey respondents strongly associated Porsche with “power, style and excitement” as well as “value,” “elegance,” and “trust and respect.” The proprietary 2007 Luxury Brand Status Index survey is the only measure of the reputation of leading brands among wealthy Americans.
“Wealthy consumers tell us that Porsche stays true to its core values and to its enthusiasts,” said Milton Pedraza, CEO of the Luxury Institute. “Porsche remains an automobile that never loses its way on the luxury highway, even at high speeds.”