A decade ago, Porsche opened up a brand new factory in Leipzig, Germany and the first vehicle to roll off of its line was a spankin’ new Cayenne . Whether by dumb luck or precision planning, the 500,000th vehicle to roll off of that same production line just happened to be a Cayenne – a white Cayenne S, to be precise.
Instead of just slapping a window sticker on it and sending it off to some random dealership to be lost forever in the shuffle of new cars, Porsche did something special. It took this brand new Cayenne S, which carries an MSRP of $65,000, wrapped it in a special red foil for the fire brigade in Leipzig, fitted it with a light bar and handed the keys over to the Leipzig’s mayor free of charge.
This vehicle is intended to act as a command vehicle for said fire brigade, and with its 4.8-liter V-8 engine that pumps out 400 ponies and 369 pound-feet of twist, we doubt that this new Porsche fire truck will have any issues being the first at any scene.
The Leipzig plant is already producing a record number of vehicles each year for Porsche, and the soon-to-be fully Volkswagen-ized sports car company is set to add another model to its workload, the Macan , which is due to start production in the Leipzig plant in 2013. In no time at all, the Leipzig plant will be hitting the 1,000,000-car mark and we are wondering how Porsche plans to celebrate that mark.
All around, this is just a classy gesture on Porsche’s part. Few automakers really understand how much their factories and the cities that house them affect their success. It’s obvious that Porsche does not have any problem recognizing the little guy.