Excitement spread when Porsche revealed plans to bring in a smaller model to their line-up, but that fire will surely extinguish now that the company has announced that they think the current generation won’t appreciate a smaller sports car. During a recent interview, CEO Matthias Mueller said: ’’Possibly we need to wait until the next generation of customers before the idea of a small roadster will work for Porsche."
The future baby Boxster , or 550 as it was rumored to be called, was supposed to be launched by 2014 and, next to the upcoming Cajun , was part of Porsche’s attempt to boost annual global sales to more than 200,000 units by 2018. Apparently, Porsche will now be looking for a different tactic to achieve that same goal.
As far as Mueller is concerned, that new tactic can be found in a new new sports car positioned above the 911 that will be priced somewhere between 300,000 euros ($380,000 at the current rates) and 400,000 euros ($506,000 at the current rates). That is about half the price of the production version 918 Spyder set to arrive in 2014.