Promoting the Ford Fiesta, Film Riot style

We haven’t come across anything this hilariously weird in quite some time, and for that, we have to give props to Film Riot.

As the folks behind some wildly entertaining online videos, Film Riot took it upon themselves to promote the new Ford Fiesta in a three-minute commercial that can best be described as ‘different’. Different in a good way or bad way? Well, that’s up to you to decide. But it is funny, in a funky kind of way. They did find success in belting out the Fiesta’s features in a catchy rhyme so we have to give them credit for that.

In any case, it is interesting to point out that Ford is actually a sponsor of Film Riot so it wouldn’t surprise us if the Blue Oval had something to do with this commercial on top of its own campaign to promote their quirky new hatch.

Hey, anything to get some mileage on the news, right? And if that was their rationale, well, consider the battle won. And if you can get away with calling the new Fiesta "so pimping and so sexy", then that’s an added plus.