Upscale automakers are turning to personalization programs as their new novelty offering to customers. Now it appears that Aston Martin wants a piece of the action.
The British automaker is jumping into the bandwagon with the introduction of the "Q by Aston Martin" personalization program at the 2012 Geneva Motor Show . According to Aston, the program is being started as a way to offer premium service that "goes beyond the standard palette of paint, leather and trim finishes."
Mostly covering exterior and interior styling, the Q by Aston Martin program is offering a grocery list of modifications that allows customers the opportunity to design their Aston Martins according to their preferences.
To give the audience at the 2012 Geneva Motor Show a preview of their program, Aston Martin will use an Aston Martin Virage and an Aston Martin Cygnet to showcase the customizable potential of the Q by Aston Martin program.
The Virage , in particular, will be finished in a bespoke Mariana Blue satin paint finish to go with an interior that comes giddy with blue carbon fiber, saddle leather floor mats, yellow detailing, a header-mounted track-day HD video camera, a luggage rack, and a forged, diamond turned wheel.
Similarly, the Cygnet will come dressed with its own unique styling, highlighted by a Cherry Tree raspberry paint with a Kestrel Tan interior. The little hatch will also have a specially developed photographic leather headlining, a tailor-made color-matched three piece luggage set, brogue leather detailing on the seats, and, of course, the token color-matched Brompton bicycle.