> 

"Q by Aston Martin" personalization program to debut in Geneva

Ferrari is doing it now. So is McLaren .

Upscale automakers are turning to personalization programs as their new novelty offering to customers. Now it appears that Aston Martin wants a piece of the action.

The British automaker is jumping into the bandwagon with the introduction of the "Q by Aston Martin" personalization program at the 2012 Geneva Motor Show . According to Aston, the program is being started as a way to offer premium service that "goes beyond the standard palette of paint, leather and trim finishes."

Mostly covering exterior and interior styling, the Q by Aston Martin program is offering a grocery list of modifications that allows customers the opportunity to design their Aston Martins according to their preferences.

To give the audience at the 2012 Geneva Motor Show a preview of their program, Aston Martin will use an Aston Martin Virage and an Aston Martin Cygnet to showcase the customizable potential of the Q by Aston Martin program.

The Virage , in particular, will be finished in a bespoke Mariana Blue satin paint finish to go with an interior that comes giddy with blue carbon fiber, saddle leather floor mats, yellow detailing, a header-mounted track-day HD video camera, a luggage rack, and a forged, diamond turned wheel.

Similarly, the Cygnet will come dressed with its own unique styling, highlighted by a Cherry Tree raspberry paint with a Kestrel Tan interior. The little hatch will also have a specially developed photographic leather headlining, a tailor-made color-matched three piece luggage set, brogue leather detailing on the seats, and, of course, the token color-matched Brompton bicycle.



12 comments:

When it comes to personalization, it’s sure to create a big surprise when it finally revealed.

I don’t think Aston Martin will be able to do what I want. And if ever they can, it’s cost a billion or more.

Aston Martin’s public service is proven high because of this. We all are aware of how impressive their innovations already are, yet they offer a personalization program.

Knowing Aston Martin, the personalization that is about to be made once requested will automatically get this touch of elegance.

It seemed to have coaxed plenty of enthusiasts to express their ideas of state-of-the-art personalization. They must have been more than willing to elaborate their own style.

I was not there, but I can tell that consumers have infested this program. For sure, everyone covets their very own personalized cars.

Perhaps this was popular at the said show! Of course, everyone wants a piece to complement themselves.

I haven’t heard of this from the Geneva Motor Show! Oh well, it sounds like an amazing idea; I bet the lineup for it was packed.

The personalization program sounds convincing. Well, if I had the money, I’d have gone and fell in line among all other enthusiasts.

Aston Martin surely doesn’t like getting behind. And it’s a good thing they can actually catch up; the Q is such an amazing piece of fresh innovative technology and timeless luxury.

The program is very interesting. Without it getting personalized, the original design is already ample in luxury, comfort, and technology.

The plan of designs sounds interesting, they add more touches of art and elegance to the style. Furthermore, the customization is a spectacular concept considering buyers would want to get their cars according to their own personality.

*Registration is required to post in this forum

Back to top