If you want to update a Chrysler model, then you have to head over to to Mopar and install some aftermarket parts. A good solution, sure, but wouldn’t be nicer to have these parts installed from factory? Chrysler seems to find this a better solution and is now considering of offering a high-performance RAM pickup truck that will target models like the Ford SVT Raptor.
Pat Dougherty, vice president-Mopar parts, said that the company is currently investigating how the Raptor does on the market. If customers start buying it up in high quantities, Chrysler will eventually decide to offer such a model. If the SVT Raptor falls on its face, the company "will continue to do it the way we do it."
RAM currently offers its customers the possibility to customize their models with blacked-out grilles and wheels, all-terrain tires, and a modified undercarriage. But all these changes are made by Mopar and not directly from the assembly line as Ford does with the SVT Raptor.