We will preface this article by saying how odd it is to use the word “Ram” as a make and not a model. Please take note, Dodge , Ram, or whatever you want to call yourself today.
The Ram lineup of truck is in for something big, as the automaker plans to reveal an all-new addition to the lineup on April 5th. Dodge, err, Ram has begun a campaign dubbed “A Giant Awaits” where the truck builder will release one teaser picture per day until the unveiling of this new pickup. So now we get to decipher five, or so, teaser pictures of random parts of a new truck.
Today was the first day of said campaign and Ram has released the above picture. Despite Ram claiming these pictures are supposed to be “not easily identifiable,” it took us about 10 seconds to figure out it is a restyled grille on a Ram pickup. Now, we are pretty certain all of this hubbub isn’t over a new grille, but that is all Ram is showing today.
So let’s examine this cheese grater-like grille and what it may mean. That type of grille is only seen on high-performance and luxury vehicles, and Ram already has the Laramie line of luxury-style pickups, so scratch that. All that leaves is a high-performance model, unless Ram is just drawing our attention to announce that the 2013 Ram is getting the Pentastar V-6 as its base engine, which we already know from Chrysler’s SEC filings.
Dodge scrapped the SRT10 model Ram following the 2006 model year, due to low sales and the Viper’s notoriously undependable and fuel-hungry engine. But what about an SRT8 model, bearing the same 470-horsepower, 6.4-liter V-8 that the 2012 Challenger SRT8 392 does? That engine is far more reliable, less expensive to maintain and gets better gas mileage than the Viper’s 8.3-liter V-10. This is all just speculation now. Just like us, you will just have to wait until more information is released.
Hit the jump to read Ram’s press release
A Giant Awaits – Ram Truck Creates Buzz in Social Media
March 29, 2012 , Auburn Hills, Mich. - Beginning March 31, Ram Truck will utilize Facebook and Twitter to create interest for an upcoming product debut. Titled “A Giant Awaits,” each day through April 4th, new, not easily identifiable images will be placed on the Ram Truck Facebook page, allowing viewers to comment and guess what it is. On April 5th, coinciding with the international reveal of a new Ram Truck product, the images will be explained and shown in full view.