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Renault F1 changes to Lotus Renault GP in 2011


The shares from the Renault F1 team, which is partially owned by Genii Capital, have been sold to Group Lotus just in time for the 2011 season. This will mean that for this next season, the team will be renamed "Lotus Renault GP." The partnership has been formed for the next seven years, making sure that we will see them in Formula 1 until at least 2017.

Their new car, the Lotus Renault GP F1, will incorporate new technologies from F1 cars into Lotus road cars including hybrid technology, Kinetic Energy Recovery Systems (KERS), aero advancements, and lightweight materials. The benefits of Genii’s part-ownership will be the availability of non-F1 technologies such as lightweight braking systems, variable compression engine technology, and on board software systems.

Group Lotus CEO Dany Bahar said: "I can think of no better platform for automotive brand communications than motorsport and F1. We’re well aware that there has been a lot of controversy around the usage of our brand in F1 and I’m delighted to be able to formally clarify our position: We are Lotus, and we are back."

Press release after the jump.

Press release

Group Lotus plc and Genii Capital are pleased to announce a partnership which will see the Renault F1 Team renamed as ‘Lotus Renault Renault GP’ from the start of the 2011 racing season onwards. The association heralds the return of a highly successful Formula 1™ association between Lotus and Renault from the 1980s. Lotus’ racing pedigree and heritage coupled with Renault’s technology in Formula 1™ will set the united team on a path to future success.

Group Lotus plc will acquire a major equity stake in the team from Genii Capital. The transaction represents a partnership between Group Lotus and Genii Capital and signifies the beginning of a more comprehensive strategic alliance between the two organisations.

The partnership between Lotus and Genii brings the ability to quickly incorporate new technologies from F1™ cars into Lotus road cars including hybrid technology, Kinetic Energy Recovery Systems (KERS), aero advancements and lightweight materials. Genii, an investment holding company with a portfolio of automotive technologies, bring non-F1™ technologies such as lightweight braking systems, variable compression engine technology and on board software systems to the partnership.

Group Lotus CEO Dany Bahar said: “I can think of no better platform for automotive brand communications than motorsport and F1™. We’re well aware that there has been a lot of controversy around the usage of our brand in F1™ and I’m delighted to be able to formally clarify our position: We are Lotus, and we are back.”

Dato’ Sri Mohd Nadzmi Mohd Salleh, Chairman of Proton, Lotus majority shareholder, said: "We know that Group Lotus has much to offer Formula 1™ and vice versa. After careful consideration, we believe this arrangement will be fruitful, both from a commercial and marketing point of view."

Tun Dr Mahathir Mohamad, Proton advisor and former Prime Minister of Malaysia, said: "This is an exciting development which delivers strategic benefits to both Group Lotus and Proton. I fully support the partnership."

Carlos Ghosn, Chairman and CEO of Renault, commented: “This multi-partner alliance will bring a new dynamic to the team and enable it to compete with the sport’s best from next season.”

In addition to this, Genii is also offering Proton the ability to leverage on its existing business relationships in Russia and other parts of the world, as a means to expand Proton’s global reach. Through Genii, Proton can also potentially access advanced automotive technologies by virtue of Genii’s association with Mangrove, a venture capital group.

Gerard Lopez, founding partner of Genii Capital, said: “For Group Lotus, access to Formula 1™ opens up new marketing opportunities and a major platform for business exchanges and development. In this regard, Genii Capital possesses shareholdings in, and direct access to, cutting edge companies in the automotive industry. Our tie-up with Group Lotus and Proton Proton , which will enable its future road car ranges to take advantage of significant new technologies, is a natural step.”




22 comments:

Way to go Lotus! Looking forward to see the new team on the circuit.

Lotus is coming back! Lotus is coming back! Lotus is coming back!

I do not recall the performance of Lotus on F1, but this means that Lotus brand isn’t dead, as I thought it was. Always cool to see that a older brand gets saved smiley

Good luck

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