20th Century Fox L&M, Renault and Publicis signed an agreement on September 19, 2007 on using the characters from “The Simpsons” to promote New Renault Kangoo . This is the first time Renault has worked with Fox L&M, one of the leading licensing and merchandising companies globally.
The tone of the campaign is thoroughly humorous, with the Simpsons subjecting New Renault Kangoo to a real “torture test” to highlight the car’s feature qualities. Homer, Marge, Bart, Lisa, Maggie and grandfather Abraham Simpson leave Springfield and appear in the “real” world. They put New Kangoo through its paces, testing the vehicle’s main qualities to the hilt. The folding rear bench, comfortable seats and ingenious storage bins are all put to serious use by the family.
Even more practical and comfortable, New Renault Kangoo embodies the best in family cars. Pairing it with the irreverent Simpsons brand shows Renault’s desire to adopt a unique, offbeat tone while remaining faithful to its core values: human, reliable and enthusiastic. The international Simpsons/New Renault Kangoo advertising campaign will be aired in 29 countries, starting in France on February 9.