Renault Mulling Over Launching a Luxury Brand

Back in 2007, a well-planned three-way deal between Renault, Nissan and Daimler brought these three automotive powerhouses together. This deal wasn’t necessarily massive, as it only resulted in Daimler getting a 3.1 percent share of Nissan and Renault Renault , and Nissan and Renault getting 1.55 percent of Daimler each. Basically this deal was just to allow the three automakers to freely share their technologies and testing.

It looks as if Renault is pretty close to calling on Daimler to make good on its deal, as Renault is working on a new flagship sedan that will use some Mercedes-Benz parts. This new flagship model is not all Renault is looking ahead to, as the French automaker is also debating releasing an entire lineup of luxury car with Daimler’s help.

The details are still rather sketchy, as they are still in preliminary talks and a lot of the information is from unconfirmed sources. One of the names for the new make that is being tossed around is Initiale Paris, which was once used on a 1995 Renault concept car.

Image Note: The images used are of the 1995 Initiale Paris concept car

There are also talks that it may not be a full line of cars bearing a different name, almost like Toyota/Lexus Lexus and Honda Honda /Acura, but rather a sub brand within Renault Renault , sort of like the Equus Equus by Hyundai. It’s sold by Hyundai Hyundai , marketed by Hyundai, purchased in Hyundai showrooms, but never really touted as a Hyundai, if that makes any sense.

Either way, we would love to see a Renault Luxury line and if it bears Mercedes parts, there may be a chance of it making its way to the U.S. We would anticipate Daimler having a big role in the process to make sure Renault is focusing more on competing with the likes of Acura , Infiniti and Lexus, as opposed to directly competing with Mercedes-Benz.

We’ll keep you updated as more information on this story comes up.


4 comments:

It’s my first time to see a dumb car like this. Man it’s really ridiculous! I think they should forget this concept and think another one.

You know the exterior looks totally different and far to be called an luxury car.

It looks odd. I don’t like the dwarfing look that makes me laugh on it.

Please anyone tell what kind of car is this?! I can’t even say a word to describe it. But one thing’s for sure: It’s not good.

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