Report: Cadillac Unveiling a New Emblem at Pebble Beach

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The current Cadillac logo was unveiled in 1999 and it has remained unchanged since then. Reports are now pointing toward Caddy developing a new logo. A report from Automotive News claims that this new logo will be unveiled next month at the Pebble Beach Concours d’Elegance in California on a concept vehicle. However, it will not be used on a production car until 2015.

It looks like Cadillac’s decision to change its logo came after it received negative feedback from customers. According to a Cadillac insider "the wreath is seen as outdated and obsolete." As a result, Cadillac will most likely opt for a single-piece logo.

According to the same insider, this new single-piece logo could give designers more flexibility to play with the "face" of future Cadillac models. When it comes to its positioning on the vehicle, there are two possibilities: one will be in the center of the grille as it is now, or above the hood.

Click past the jump to read more about the Cadillac Logo.

Cadillac Logo

Report: Cadillac Unveiling a New Emblem at Pebble Beach

Cadillac logo has a 111-year-long history, during which period it morphed nearly 40 times. The original Cadillac crest was inspired by the historic family coat of arms of Antoine de la Mothe Cadillac, the founder of Detroit and namesake of the brand. In fact, the Cadillac emblem is one of the few in the automotive industry whose origins legitimately belong to a family name.

The original logo included a crown and a shield. The crown was a symbol of the six ancient counts of France, while the shield represented the origins of a noble family.

The first Cadillac models featured a script placed across the radiator. Between 1906 and 1910, there were three different emblems used for the Cadillac models. In 1908, Cadillac won the Dewar trophy, so the emblem marked "Standard of the World." Caddy used another three emblems between 1915 and 1925. For the 1930s, the emblem used numerous Greek, Roman, and Egyptian elements and starting in 1939, the emblem featured a "V" motif, a distinctive feature for Cadillac after World War II.

Cadillac first used the wreathed crest in 1963 on the Eldorado models. The wreath disappeared in the 1970s, but it became a standard feature starting the 1980s.

The logo was redesigned for the last time in 1999 when it adopted a more streamlined, contemporary look.


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