Report: NEVS Having Issues Securing the Rights to Use the "Saab" Name

Saab 9-3

Just when we thought that the Saab saga was reaching its closure, a new wrench gets thrown into the mix. When NEVS purchased Saab’s assets a little while ago, we were under the impression that this sale included the rights to the “Saab” name and logo. According to reports coming out now, this is not the case.

Apparently, the sale of Saab only covered the failed Swedish automaker’s physical assets. The truck-building company, Scania, and Saab AB still own the rights to the Logo and the “Saab” name. For NEVS to legally use the name, both Scania and Saab AB will need to sign off on the usage, and the companies are reportedly in talks about how to handle this.

We would assume that Scania has no issues at all and just wants a piece of that Saab resurrection pie. Saab AB, on the other hand, still runs Saab’s line of parts, which was not included in the bankruptcy. Saab AB could benefit by using this opportunity to negotiate their way into new dealerships when NEVS starts rolling out new electric-powered Saabs. Saab AB also has to consider protecting its brand image, and it NEVS completely botches this revival, it will make Saab AB look bad as well.

We’re confident that a deal will be struck between the three companies to allow NEVS the rights to the name and logo, but Saab AB will likely have a heavy hand in how the name is used.

As always, we’ll keep you updated as additional information comes to the surface on this seemingly endless Saab saga.


9 comments:

This is so simple, if they bought the Saab, it also includes the rights and the name of course.

If I’m not mistaken, the Saab issue lingers on the automotive for almost a year or maybe two.

Maybe they have incomplete documents or rights to use the name. They should double check it before anything else.

They should have an agreement on what are those purchased and what is not.

NEVS also had an issue on Phoenix’s platform and technology on which they claimed it as part of their purchase

NEVS completed the purchase of Saab facilities, so even the name Saab has been purchased.

I think they have the right for the name. I think it must be better if that is the plan. On that way, the reputation will be back.

I guess the name should not be a matter of discussions. What important is that the unit is pleasingly adorable and comfortable.

If they bought Saab, it only means that they have the rights on every detail—even the name and rights.

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