Just when we thought that the Saab saga was reaching its closure, a new wrench gets thrown into the mix. When NEVS purchased Saab’s assets a little while ago, we were under the impression that this sale included the rights to the “Saab” name and logo. According to reports coming out now, this is not the case.
Apparently, the sale of Saab only covered the failed Swedish automaker’s physical assets. The truck-building company, Scania, and Saab AB still own the rights to the Logo and the “Saab” name. For NEVS to legally use the name, both Scania and Saab AB will need to sign off on the usage, and the companies are reportedly in talks about how to handle this.
We would assume that Scania has no issues at all and just wants a piece of that Saab resurrection pie. Saab AB, on the other hand, still runs Saab’s line of parts, which was not included in the bankruptcy. Saab AB could benefit by using this opportunity to negotiate their way into new dealerships when NEVS starts rolling out new electric-powered Saabs. Saab AB also has to consider protecting its brand image, and it NEVS completely botches this revival, it will make Saab AB look bad as well.
We’re confident that a deal will be struck between the three companies to allow NEVS the rights to the name and logo, but Saab AB will likely have a heavy hand in how the name is used.
As always, we’ll keep you updated as additional information comes to the surface on this seemingly endless Saab saga.
gallery: Saab 9-3