Not one to be left behind in all the promotion and build-up surrounding the 2013 Geneva Motor Show , Rolls-Royce is right in the middle of their own teaser parade for the highly anticipated debut of the Wraith luxury car.
This time around, the shadowy image reveals - or at least tries to reveal - the luxury car’s rear end. There’s not a whole lot to work with here, but there are a few hints that suggest some characteristics about the car, including the dual exhaust system, the large taillights, and what Rolls Royce itself describes as "muscular rear haunches" that exudes a look of bold expression and dynamism.
We can’t say we’ll argue against what Rolls-Royce is saying, especially when they’ve made some huge proclamations about the Wraith, including the promise of a more powerful car that certainly belies its aggressive and luxurious looks.
With every new teaser that comes out, we’re get more and more excited about the Wraith’s prospects. So excuse us if we start to show a little excitement for the Geneva Motor Show.
Rolls-Royce Motor Cars today publishes the second image of its next model, Wraith, a hand-built motor car that exudes hallmark Rolls-Royce luxury and comfort whilst possessing a character defined by Power, Style and Drama.
For 108 years, effortless power delivery has been inherent to the Rolls-Royce brand promise. This image depicts Wraith’s muscular rear haunches – a visual cue that gives bold expression to Wraith’s promise of dynamism. A sense that this is a car set to move with purpose on its driver’s command.
And so to the question of Power. In times gone by, when asked the question, Rolls-Royce would simply reply, “Adequate, Sir”. However, for Wraith we feel it right to be a touch more explicit:
“More than ample.”
All will be revealed at the Geneva Motor Show on 5 March 2013.