Rolls-Royce is in trouble. Yes, you read that right. But before you start quivering in disbelief, consider first why one of the world’s most prestigious car company’s is in such a conundrum. When it seems like all you are hearing are bankruptcy reports and news of impending sales of entire manufacturers, it is comforting to know that there are still a few other brands out there that have managed to keep their heads above water.
In Rolls-Royce’s case, being able to meet the demand for their upcoming Ghost sedan is a comforting problem. On the wake of having over 10,000 individuals express their interest in purchasing a Ghost and over 1,500 of them making serious proposals, the English automaker is doubling their efforts with the hope of matching the public’s demand for the Ghost. The company has already added more shifts for their employees and has already extended work hours just to be able to maintain the same production rate they have had in the past, but it apparently, these efforts are still not enough.
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As a result, Rolls-Royce is set to further increase its workforce by 50% just to meet the high demand for the Ghost. It is widely expected that Rolls-Royce would generate as many as 400 new jobs, solely to be able to satisfy the amount of interest the Ghost is getting.
It’s a welcome relief considering the state of the auto industry these days. Even more perplexing is the fact that even with the state of the economy, Rolls Royce continues to do extremely well in terms of car sales; so well in fact, that the coach builders are in dire need of additional personnel. Then again, compared to other company’s that have nosedived completely, Rolls-Royce’s dilemma is something they’ll take any day of the week.