Rolls Royce already received 200 orders for the newly-launched Phantom Coupe. This means that the planned production for this year is completely sold out. Also the new model brought new customers to RR: " Two-thirds [of the names] in our early order bank are from non Rolls-Royce owners," said CEO Ian Robertson as he unveiled the new model. " It means we’re beginning to appeal to a broader audience."
The Drophead, which Roberton said had sold " far in excess of our original estimates," is sold out until summer 2009. In 2007 it sold 250 units, helping Rolls-Royce to a 25 percent global sales increase to a record 1010 cars.
The Phantom Coupe is powered by a 6.75-litre V12 that produces 453 bhp, 720 Nm of torque and has segment-leading fuel economy. A 25 per cent increase in fuel capacity, compared to the Drophead Coupé, adds significant driving range. Agile, fast, long-legged and virtually silent, the Phantom Coupé allows both driver and passengers to emerge unruffled, even after an all-day run.