Rolls Royce is off to a good sales start in the first five months of 2010 and it has its new entry-level 2010 Ghost limousine to thank for it. Launched only last December, the new Ghost has provided Rolls Royce with a sales boost that’s totaled 678 units since January, a 146% increase from the same time a year ago.
Customers have become enamored with the $250,000 Ghost and with the brand’s high-end flagship sedan, the Phantom, commanding an asking price of about $400,000, the Ghost has somehow taken its place as the hotcake seller of the brand. The spike in sales has made Rolls Royce confident that the brand will exceed even its own expectations and is now poised to at least double the sales volume of 2009.
Rolls Royce is also looking at expanding sales efforts in China where the brand is confident that it could become a major market for both the Ghost and the Phantom. "I could see China overtaking the UK this year as our second-biggest market after the US," said Rolls Royce chief Torsten Müller-Ötvös in an interview with the Financial Times.
It’s been a good year for Rolls Royce and the brand is looking into keeping the momentum as they continue to surge forward in establishing their brand as the pre-eminent luxury brand in the world.