Rolls-Royce has officially announced that it will be resurrecting (at least partially) a historical name for the production version of the 200 EX . At the Shanghai Motor Show Rolls-Royce CEO, Tom Purves, officially announced the the baby Roller would be called “Ghost”.
Rolls-Royce produced the Silver Ghost from 1906 to 1925, and it was the car that established the brand as a world standard. By only calling the car “Ghost”, instead of using the full “Silver Ghost” name puts Rolls-Royce in a peculiar situation. By dropping “silver” from the name it no longer has to explain to uninformed customers why the car is available in multiple colors, but it also dilutes the history of the name and leaves Rolls using a the less desirable part of the identity.
Then again, this gives Rolls-Royce an interesting lineup name with Phantom and Ghost. Anyway, despite the name, this is one ghost most people will not want to get out of their home.
Press release after the jump.
Rolls-Royce Motor Cars has announced the name for its new model series which until now has been known as RR4. The name was announced by CEO, Tom Purves at a press conference held at the Shanghai motor show.
The new car will be called the Rolls-Royce Ghost and production will begin at the company’s Goodwood manufacturing facility on the south coast of England later in 2009.
Rolls-Royce Motor Cars CEO, Tom Purves, said, “We are delighted to formally announce the Rolls-Royce Ghost. It is one of the most revered names in the automotive industry, evoking images of adventure and technical innovation. The name reflects this new model’s breadth of abilities. The first cars to bear the Ghost name were known not only for impressive dependability and refinement but also great flair and style. This car will be the first in a new generation of models to carry this evocative name and will give us two pinnacle product lines – Phantom and Ghost.
The Rolls-Royce Ghost will be built on its own dedicated production line at Goodwood but will share paint, wood and leather workshops with the Phantom series of cars. Rolls-Royce has expanded all areas of its manufacturing facility over the last 18 months to prepare for the introduction of the Ghost model.