Style seekers flocking to Miami Fashion Week(R) are getting a taste of Latin flavor in automotive design. During a kick-off event, Mercury will debut a customized version of its new Milan sedan -- the Milan Voga -- designed with Latinos in mind.
   
After sharing the spotlight with fashions from some of Latin America's top designers, the Milan Voga will be auctioned to benefit MANA, A National Latina Organization, committed to empowering Hispanic women. Actress Roselyn Sanchez will be on hand to represent MANA and help pull the wraps off this one-of-a- kind sedan.
   
"The Mercury Milan is designed for the young, savvy individualist whose personal style is shaped by fashion, new technologies, and the discovery of new and different ideas," said Mercury Brand Manager Kim Irwin. "Nuevo Latinas and Latinos are an important part of this group, and they express their individuality through these 'passion points.' Sponsoring Miami Fashion Week provides Mercury with an ideal opportunity to connect with fashion-savvy Hispanic consumers as well as giving back to the community."
   

Miami Fashion Week - Mucho Por Descubrir (Lot to discover)

   
Mercury is the official automotive sponsor of the 8th annual Miami Fashion Week. The premiere fashion event brings top designers from Latin America to Florida to preview their spring 2007 collections. Mercury's sponsorship includes hosting a kick-off event and fashion show with
Harper's Bazaar en Espanol at The Fifth in South Beach.