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Saab optimistic about 80,000 - 85,000 annual sales by next year


Spyker ’s purchase of Saab certainly came with its fair share of risks and the Swedish supercar maker is optimistic that the short-term risks would eventually yield to long-term gains.

Now that Saab is in the fold, Spyker aims to increase their production total from about 50 cars per year under their own brand to somewhere in the thousands range through the Saab brand they purchased from General Motors. As it stands, Saab is being kept afloat through loans from the European Investment Board and funds it received from selling some of its assets to Beijing Automotive Works.

In the long run, Spyker is pegging a number of 80,000 to 85,000 vehicles sold annually for the next few years so that it can dig itself out of the proverbial red ink hole it’s currently in. According to Saab CEO Jan Ake Jonsson, the brand is confident that it could reach those figures sometime in the next few years - possibly as early as the latter part of 2011 - and eventually, reach somewhere around 125,000 units sold annually thereafter.

That’s their version of a light at the end of the tunnel.

Source: Drive


5 comments:

They are day dreaming but if they’ve made some more effort maybe they can reach the number of sales.

Well, they can reach that kind of number as long as they listen to the consumer’s demands.

I think SAAB needs to bring an entry-level car to the U.S. Something cost around $22k just to compete with others like Volkswagens, Toyotas, Hondas, etc. selling thousands of cars annually.

Well, let’s hope they can get that number of sales.

I guess they can reach that kind of sales besides most of their car today are very competitive and impressive design.

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