> 

Saturn Kicks Off The New York Auto Show With Concert in Times Square


General Motors’ Saturn division unveiled three new vehicles - the Aura midsize sedan, Sky Red Line performance roadster and Outlook crossover vehicle - at an exclusive event last night at Hard Rock Cafe New York in Times Square. Hosted by Run DMC’s Darryl "DMC" McDaniels, the event not only celebrated the inspiring revitalization of the brand, but also benefited DKMS organization, the largest private bone marrow donor foundation in the world, for which McDaniels is a spokesperson.
 
An estimated crowd of 20,000 gathered outside the Hard Rock Cafe in Times Square shortly after 10 PM for the dramatic unveiling and surprise performance by Camp Freddy. Perched on a platform 60 feet above Times Square, Camp Freddy rocked the crowd and then moved inside for a two-hour
private concert. Guests were also entertained by DJ Frankie Inglese, who was spinning the turntables throughout the night. One of the many highlights of the evening was a generous $40,000 donation made to the DKMS organization by Saturn.
 
Guests including Lindsay Lohan, Drea de Matteo, Estella Warren, Michelle Trachtenberg, Eriq La Salle, the New York Giants’ Tiki Barber and more had the opportunity to see the dynamic new vehicle designs up close, while enjoying the first New York performance in two years by Camp Freddy, a collaboration of Dave Navarro, Matt Sorum, Billy Morrison, Chris Chaney and Scott Weiland. Moby, Gina Gershon, Shooter Jennings, Jerry Cantrell, Fuel’s Brett Scallions, and Duff McKagan surprised guests by joining the band on stage throughout the night, and the crowd erupted as the band brought down the house with a cover version of Run DMC and Aerosmith’s "Walk This Way."
 
"These new vehicles show the evolution of Saturn and our commitment to creative design, inspiring concepts and most importantly, our customers’ growing needs," said Saturn General Manager Jill Lajdziak. "The Times Square unveil was exciting for Saturn and we look forward to rolling out
these cars, so our friends and families across the country can experience this new chapter for the brand firsthand."
 
The Aura, Sky Red Line and Outlook are among five vehicles joining the Saturn family for the 2007 model year. Vehicles already introduced include the Sky roadster and the Saturn Vue Green Line hybrid SUV.

More about Saturn’s three new production vehicles:

  • The 2007 Saturn Aura brings the new design of Saturn into a fun-to-drive sports sedan, with bold exterior styling and high levels of interior refinement. A hybrid version of Aura is on tap for later in the 2007 model year.
  • The Sky Red Line performance roadster adds a boost of extra power and performance to Saturn’s new signature roadster with a 260-horsepower, 2.0L turbocharged engine and a performance-tuned suspension package.
  • The Saturn Outlook crossover blends utility with optimal proportions, a stable stance and distinctive design. It comfortably seats eight people and provides nimble and agile handling beyond what is normally found in a vehicle in this class.


*Registration is required to post in this forum

Back to top