If there’s one thing the global economic crisis has shown us, its knowing which countries have become the have’s and have-not’s in the auto industry.
One such country that falls in the former category is Saudi Arabia, which recently purchased a staggering 132BMW 740i and 740Li models, which incidentally are the short wheelbase variant and the long wheelbase variant, respectively, of the BMW 740.
The purchase, which was made by the Ministry of Foreign Affairs of the Kingdom of Saudi Arabia, was made to serve as the official vehicles used by Saudi Arabia embassies across the world.
The official handover was made at the BMW Welt in Munich, Germany, and was attended by a number of luminaries from Saudi Ariabia led by His Excellency Professor Ossama Abdulmajed Al Shobokshi, Ambassador of Saudi Arabia to Germany. Likewise, leading the BMW contingent was Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing.
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According to Sheikh Mohamed Yousuf Naghi, owner of Mohamed Yousuf Naghi Motors in Saud, “BMW has a strong and successful heritage in the Kingdom of Saudi Arabia, a tradition we are pleased to build upon with this historic agreement. The Ministry of Foreign Affairs represents the Government through Saudi Arabia Embassies around the world, and we are proud that it has selected the BMW 7 Series as their official mode of transportation. Our flagship model is a recognised leader in the luxury automotive segment - a natural partner for the Ministry’s diplomatic mission.”
It comes as no surprise that Saudi Arabia would choose BMW to be the official car of its ambassadors, especially when you consider that the Kingdom has a strong affinity for BMW , especially the carmaker’s 7 Series. As a matter of fact, Saudi is the largest importer of the 7 Series line among all countries in the Middle East.
If there’s one thing we can take from this, it’s that Saudi’s purchase of all 132 cars marks as a sales coup for BMW i n spite of the dire economic crisis gripping the whole world. Then again, it just goes to show that if there was one region that seems to be impervious to the global financial crisis, it’s the Middle East.