Earlier this month, the man who is given the majority of the credit for Audi’s recent sales success in the U.S., Johan De Nysschen, stepped down as the president of Audi of America to take a gig with Infiniti, via Nissan. Audi needed to find someone with the right vision and an understanding of the direction that De Nysschen was taking Audi, as it moved closer to its U.S. sales goal of 200,000 units per year.
Fortunately, Audi didn’t have to look past its own office to find the man for the job. Audi has just announced that it has promoted Scott Keogh, the chief marketing officer, to Audi of America’s president. Keogh has always had quite the knack for marketing and advertising, so Volkswagen AG is hoping that this translates into pushing the brand toward its sales goals.
We have a sneaking suspicion that while De Nysschen will be missed, Audi will keep on rolling like nothing ever changed with Keogh at the helm. The next big step for the German automotive group is finding a replacement for Keogh’s now-vacant chief marketing officer position.
We offer our congratulations to Mr. Keogh on both the promotion and his likely significant pay increase. Hopefully he can keep the wheels in motion at Audi, as its latest models, like the SQ5 TDI , S1, and RS6 Avant are impressive and we want to see lots more of it.
We’ll keep you updated as Audi moves forward with its restructuring following its loss of De Nysschen to rival Infiniti .