You would think that an oil company would be all for gas-guzzlers and oil burners, vehicles that would keep the cash flowing and allow those companies to maximize profits. However there is one member of the crude retailing community that is more focused on getting the most out of every drop, as opposed to selling every last one.
The Hague based operation, Shell Oil, is committed to making the most out of the limited fossil fuel, that is why they have partnered with the Scuderia Ferrari in order to push the boundaries of both performance and efficiency. The pair work together to develop fuels that burn more proficiently on the racetrack and lubricants that allow the rotating parts of the highly sophisticated Formula 1 car to move with less friction and be less of a (parasitic) drag on the machine, allowing it t to be even more fuel efficient.
Shell’s efforts at conservation are not limited to the F1 circuit.
The oil company is also the title sponsor for the Shell Eco-Marathon, a competition whose record holders have achieved the equivalent of over 7800 MPG from their fuel-efficient forward thinking machine. The Shell Eco-Marathon is held in various locations around the globe, and invites students to design, build, and test their unique vehicles, all with the same goal, use the least amount of fuel to travel the farthest distance possible. The student design teams develop vehicles that run on conventional fuels like gasoline, ethanol and diesel, as well as futuristic concepts like solar power, hydrogen and other bio-fuels.
More information after the jump.
The Shell Eco-marathon:
|-challenges students around the world to design, build, and test vehicles that travel further using less energy.|
|-is an educational platform that encourages innovation, reinforces conservation and fosters the development of leading technology for greater energy efficiency.|
|-is a global forum for current and future leaders who are passionate about finding sustainable solutions to the world’s energy challenge.|
|-is a visible demonstration of Shell’s deep commitment to face head-on the growing demand for energy worldwide in a responsible way. It is an invitation to others to do the same.|
The Shell Eco-marathon began in 1939 at a Shell research laboratory in the U.S. as a friendly wager between scientists to see who could get the most miles per gallon from their vehicles. From these humble origins, the organized competition for fuel economy evolved and moved to Europe. The Shell Eco-marathon in its current form began in 1985 in France, attracting thousands of young engineers and scientists from 20 European countries. The Shell Eco-marathon Americas was first held at the California Speedway in 2007.
The principle of the Shell Eco-marathon is simple: to design and build a vehicle that uses the least amount of fuel to travel the farthest distance. At all events, teams can enter futuristic prototypes: streamlined vehicles where the only design consideration is reducing drag and maximizing efficiency. In Europe, there is also the category of more realistic “UrbanConcept” vehicles, designed to meet the needs of today’s drivers. Conventional fuels such as diesel, petrol/gasoline and liquid petroleum gas, as well as alternatives like GTL, solar, ethanol, hydrogen and biofuels can power the vehicles. As long as teams adhere to safety rules, the design of their vehicles is limited only by their imagination.
As an energy company, Shell is committed to reducing the environmental footprint of its operations and products, and to help meet the world’s growing demand for energy in secure and sustainable ways. The Shell Eco-marathon inspires others to think about energy efficiency and offers a platform to work on solutions in a very practical manner.