The public seems to do many things that they regret, and buying a Smart car appears to be one of them. At just 61 inches high and 106 inches long, the Smart would seem to be the perfect city car, but many have lost interest.
The little automaker’s sales aren’t doing so hot at the moment. Many people who thought the Smart was a neat idea and a great city car have realized that it actually wouldn’t work for them.
In 2009, the company sold 14,600 vehicles, down from 24,000 in 2008. So far this year, sales are really bad, as they are off another 60 percent.
In an attempt to turn things around, Smart is trying to rejuvenate the brand. The company has hired Jill Lajdziak, the former general manager of Saturn, to boost marketing.
Marketing might not be the only issue, as owners of the car wouldn’t want one again. According to CNW Marketing Research, 8.1 percent of Smart owners in New York wouldn’t buy another Smart. In San Francisco, only 19.8 percent of owners would buy the car again.
The Smart car does have some serious issues, like the terrible automatic transmission. The gearbox is rough, but it does deliver decent mileage.
So, Smart is going to have a lot of work on its hands in order to revive the brand’s image. Look for more advertisements and product placement for the company.