Smart owners wouldn't buy again

Posted on by 10

The public seems to do many things that they regret, and buying a Smart car appears to be one of them. At just 61 inches high and 106 inches long, the Smart would seem to be the perfect city car, but many have lost interest.

The little automaker’s sales aren’t doing so hot at the moment. Many people who thought the Smart was a neat idea and a great city car have realized that it actually wouldn’t work for them.

In 2009, the company sold 14,600 vehicles, down from 24,000 in 2008. So far this year, sales are really bad, as they are off another 60 percent.

In an attempt to turn things around, Smart is trying to rejuvenate the brand. The company has hired Jill Lajdziak, the former general manager of Saturn, to boost marketing.

Marketing might not be the only issue, as owners of the car wouldn’t want one again. According to CNW Marketing Research, 8.1 percent of Smart owners in New York wouldn’t buy another Smart. In San Francisco, only 19.8 percent of owners would buy the car again.

The Smart car does have some serious issues, like the terrible automatic transmission. The gearbox is rough, but it does deliver decent mileage.

So, Smart is going to have a lot of work on its hands in order to revive the brand’s image. Look for more advertisements and product placement for the company.

Source: MSNBC, CNW

10 comments:

Body proportions...debatable, but there’s a lot of visual imbalance from those angles.

I would never agree to any device that would disable my car without my input, if pushed I would just use the damn bus!! smiley

I don’t recall anyone preaching for a car that handles like a shopping cart, gets lousy MPGs and seats two people. Thanks for generalizing, though.

I’d take a Chevette over this. I drove lots of Chevettes, even a Diesel one.
This vehicle actually isn’t bad in a bunch of ways. But the transmission is murder. And the Chevette was available with a regular old 4 on the floor that I am completely capable of shifting smoothly and effectively (5 speed in the Diesel).Plus it takes both more people and more cargo than this thing (unless you got a Scooter) and all at the same weight and similar mpg.

I guess they have the reason to do so..

But why would they buy exactly the same car again, the car was not refreshed and did not undergo any meaningful changes. Just look at PT Cruiser, when it came out people really liked it, but it has been on the market for like 10 years without any updates, and that is why no one buys them anymore.

This design may be good for fuel economy"

I’d take a Chevette over this. I drove lots of Chevettes, even a Diesel one.This vehicle actually isn’t bad in a bunch of ways. But the transmission is murder. And the Chevette was available with a regular old 4 on the floor that I am completely capable of shifting smoothly and effectively (5 speed in the Diesel).Plus it takes both more people and more cargo than this thing (unless you got a Scooter) and all at the same weight and similar mpg.

Of course!, a local car brand is better than Smart. Hmm, maybe they just lack space.

Gee, what a shock. This thing is thousands more expensive than better-equipped rivals such as the Yaris, has virtually no cargo room, seats only two, takes 14.4 seconds to hit 60 mph, has proven itself terribly unreliable, and while providing equivalent mileage to the other cars in its price range, requires premium fuel. Not to mention the crash safety. I’m surprised that this car’s satisfaction rating is as high as it is.

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