It’s a widely known fact that a lot of organizations in the country have been ramping up their efforts to emphasize the importance of safe driving. With the number of car-related accidents attributed to reckless driving still on the upswing, it’s no secret that efforts have to be made from a lot of sectors to curb this on-going problem.
Auto insurer, State Farm, knows first-hand what happens when car crashes come about due to reckless driving, so they’ve come out with a new Android app to help us curb the very dangerous corners brought about by reckless driving. This particular app provides provides a number of built-in responses or provides users the opportunity to write a custom message that can be sent anytime the app is activated. When the app is enabled, and a message comes in, the app automatically sends out a response to say that you’re a little busy to take the message, giving whoever it is that sent you the message the advisory to refrain from sending more texts your way.
It may not mean a whole lot in the greater scheme of completely ridding our streets of auto-related accidents, but it does go a long way in - at the very least - minimizing the dangers brought about by it.
For now, the app is only available for free download for Google-powered smartphones, but according to the folks over at State Farm, their development team is "currently evaluating options beyond the Android offering".
Press Release after the jump
Press Release
On Monday, August 23rd, State Farm Insurance Company will release the insurance industry’s first Android widget aimed at combating the problem of distracted driving. The new "On the Move" widget allows Android smartphone users to compose and preload customized messages that can be sent as automated responses to incoming text messages. With the service, instead of reading and responding to text messages while driving or otherwise occupied, smartphone users can activate the service and let the widget respond for them. The service is free to anyone with an Android smartphone as part of State Farm’s updated Pocket Agent® for Android(TM) application.
"It is our hope that this widget will prevent crashes and save lives," said Laurette Stiles, Strategic Resources vice president at State Farm. "This new service will help drivers manage the temptation to read or respond to text messages when they are behind the wheel. We wanted to make this widget available free-of-charge as just one of the ways we’re working to keep our roadways safe for drivers."
The National Safety Council estimates that 200,000 crashes each year are caused by drivers who are texting. State Farm is a leader in research and programs aimed at preventing distracted driving and other forms of dangerous driving.
Customized responses
With the service, Android owners can create their own responses and save them to a library for future use. The service works with all incoming texts, or can be limited to senders listed in the user’s smartphone address book. Activating the service prior to driving is just one way to use the widget. Smartphone users also can use the service while in class, at the gym or in a movie.
"On the Move" users simply activate the auto-response function by turning on the widget and composing or selecting auto-response messages. Incoming text messages are still received and can be accessed in the user’s inbox at any time.
"On the Move" joins an array of other automated text-response applications available to manage how people respond to text messages when they are otherwise occupied. This is the first offered from an insurance company, and it is free.
Employee-driven Innovation
"On the Move" is the newest product from State Farm’s Employee Innovation Challenge, a program that sourced input and ideas from thousands of employees. Final market development and deployment was accomplished through a partnership between the company’s business and information technology departments.
"It’s amazing what can rise to the surface when you unleash the collective power of thousands of employees," said Susan Hood, Claims vice president at State Farm. "So often our people are required to pick up the pieces in the wake of a car crash. This type of innovation helps us prevent such tragedies from happening in the first place."
Availability
The service is the latest addition to the State Farm suite of mobile tools, which includes Steer Clear(TM), mobile banking, and Pocket Agent(TM).
It will be available on August 23rd via the Android Market. "On the Move" is compatible with Android OS 1.5 and higher. Upon updating State Farm Pocket Agent(TM), Android users will be able to access "On the Move" through a widget available on smartphone home screens.
The service is not available at this time on BlackBerry, Windows Mobile phone or iPhones but the State Farm development team is currently evaluating options beyond the Android offering.
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