Inventory turns are the bane of a car dealership sales manager’s existence, as the general manager will ride the sales manager like a rented mule if a unit stays on the lot past 30 days. In reality, the average car sits on a dealership’s lot for a little over 50 days – that’s a lot of gripe sessions from the GM. According to a report from Edmunds, via our pals at Auto Blog, the sales managers at Subaru and Scion dealerships can breathe easy every time a shipment of new BRZ or FR-S models comes rolling in on the back of a transporter.
Why would these managers be so happy to see a truckload full of these new sports cars? Well, because the Subaru BRZ and Scion FR-S are No. 1 and 2 on the fastest selling vehicle list, respectively. There is barely enough time for the driver to unload the cars and for the service team to perform a safety check and get it detailed before a deal is being worked and the car is being driven off of the lot. Yup, the BRZ lasts a whopping four days in the dealership before turning into a sale and the FR-S lasts only five days.
This is all well and good, but another issue is starting to rear its head, and that is the fact that there just are not enough BRZ and FR-S models to go around. Toyota will only make about 10,000 FR-S models and Subaru is planning only 6,000 units, which at the current pace will be completely sold out well before the end of the model year.
We are willing to bet that neither Subaru nor Toyota will leave any money on the table, so we anticipate seeing production numbers ramped up in the coming months, if sales keep going the way they are. If Mazda is willing to increase the number of special edition RX-8s it is producing to keep up with demand, Subaru and Toyota likely will too.