So here we are on April Fool’s Day eve and we are getting prepared for the most confusing day in the automotive calendar year. You see, nearly all of us Automotive journalists have a comedic age of roughly 12 to 15 years old and we can’t help but toss a few “big stories” your way in the hopes of tricking you into believing a complete fallacy. Even yours truly did so last year with my return of Merkur article .
Apparently, the press folks over at Subaru missed April Fool’s Joke 101 in school, as they attempted to fool us about a new BRZ that was coming out. The “press release” stated that an AWD Diesel Hybrid BRZ was to be released by 2015. Sounds like a great Joke, right?
Sure, it is a great premise for a joke — it almost caught us off-guard — but they completely missed the mark, in our opinion.
First of all, you never want to place a fake press release with the date of “April 1, 2013” when it is only Mach 31st – that’s a dead giveaway. Secondly, you’ve gotta make it somewhat believable. Word it like any other press release and don’t get all cheeky in the release – that just gives it away before you even finish reading it. Lastly, don’t let people know it’s an April Fool’s Day joke until the next day or at least for a few hours, unless it is something that can really cause issues.
Well, Subaru managed to break all three of those rules with their release on the “new” BRZ Hybrid Diesel. I guess we have to give them credit for showing a sense of humor…
Click past the jump to read the fake press release and let us know what you think: hilarious or epic fail.
April 1, 2013
SUBARU SURRENDERS AND CONFIRMS AWD TURBO CONVERTIBLE TWO-SEATER DIESEL HYBRID BRZ
- Maker Gives in And Admits Everything
Cherry Hill, N.J., - Bowing to continued media and internet speculation, Subaru of America has confirmed that it will launch an AWD Twin-Turbo Convertible two-seater Diesel Hybrid BRZ for sale in 2015. The new model essentially takes all of the media and internet rumors surrounding the highly successful BRZ sports car and delivers them in one fell swoop.
A spokesman for the company said: “Having just launched the current model to widespread critical acclaim, we are tired of fighting off the constant speculation about what’s “next” and so we are just giving in and delivering all the speculation in one vehicle.”
The new model, which is expected to have a starting price, will however NOT come with a much anticipated rear back-up camera. The spokesman confirmed that after shoehorning two convertible switches (up and down) onto the fascia there just wasn’t room for any more instruments. The AWD Turbo Convertible two-seater Diesel Hybrid BRZ will come in a single color, noseeum black and will be hand produced at Subaru’s Brigadoon facility.
More denials about future BRZ variants can be found at media.subaru.com
Happy April 1.