But they certainly made up for it with this cute and funny ad for the Sonic , featuring bugs and insects of all kinds. Taking a stab at all those times when insects get wiped out by grilles, headlights, and wiper blades, Chevrolet decided to address this ad and put a creative spin on it: insects actually having some fun while riding a car.
Even one insect - we actually don’t know what it is - even gets slammed into the grille and bellows out a joyful scream like he had just ridden an intense roller coaster!
If insects were an actual market segment in the industry, this commercial will certainly shoot up sales in that demographic. But even if they aren’t, it’s still a pretty funny ad that will make you chuckle some.
And considering some of the ads that we’ve seen during the Game, chuckles have been hard to come by. That in itself is a victory for Chevrolet.
gallery: Chevrolet Sonic