Hyundai->ke201 is rolling out an armada of ads to keep itself relevant to viewers during the Big Game.

One commercial, in particular, features the Hyundai Genesis Coupe, which, for all of it's outstanding qualities, possesses an equally strong trait that just might be the most important of them all: it has the ability to bring a man back to life!

In this ad, a man is driving his Genesis Coupe with his "pops" riding shotgun and giving him the whole spiel on how to be successful in life. In the middle of the latter's soliloquy, he ends up getting a heart attack, to which the driver decides to use his sports car as an oversized defribillator, alternately accelerating and braking the car until pops comes back to life.

As soon as he does, he finishes off his advice to young Jensen, oblivious to the fact that he came this close to heading over to the while light, all thanks to Anderson and his "pulse-pounding" Genesis Coupe.

Clever ad, Hyundai.

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