Whereas other car companies are making do with creative Super Bowl commercials, Honda is doing it with a lot of star power. We’ve seen Matthew Broderick bring his Ferris Bueller role back to life for the Honda CR-V and now, Honda’s sister company, Acura, has upped the ante with Jerry Seinfeld and Jay Leno.
Granted, the car being featured in the ad - the new NSX - is being touted as the next great Japanese sports car so it figures that Acura would go all out in promoting the car during the Super Bowl.
In the ad, Jerry Seinfeld goes through extreme lengths to convince the one guy that’s going to get the NSX before him to switch places with him. He brings him an alien in a body bag, he does a stand-up routine over a family dinner, and he even brings back the last "supposedly dead" munchkin to life.
And just when he thought that he had finally convinced the guy to hand over the number 1 spot, Jay Leno comes from out of nowhere riding a jet pack and promising a flight from New York to LA in just 20 minutes.
Tough luck, Jerry Seinfeld.