It’s not a trailer for a new space-cadet movie, nor is it an ad for diapers. What it is, though, is a teaser of what Korean automaker Kia is planning for the Super Bowl.
We’re not quite sure what the direction Kia is taking with this one, but we do know that when it comes to the Super Bowl, all conventional thinking when it comes to commercials flies right out the window.
Kia’s theme this year is all about "Space Babies,” a concept that we still can’t wrap our heads around. That’s probably what the Korean automaker was hoping for in the first place, so we keep talking about the ad before its scheduled launch during the Super Bowl.
If that is indeed what they were going for, consider it a job well done. The sight of a baby boy in a space suit accompanied by baby animals in similar space suits in a sort of intergalactic version of Noah’s Ark has left us very perplexed. And the most confusing part; the commercial is set to promote the 2014 Kia Sorento.
Not sure how the SUV can be tied into this, but then again, the beauty of it all lies in the suspense.