Only during the Super Bowl will you see commercials - yes, commercials - have their own teasers. But that’s how lucrative that precious airtime is during the big game; the idea of teasing your million-dollar commercials with separate and cheaper spots leading up to the Super Bowl has kind of become an industry norm.
This year, Toyota is taking that route with the release of a teaser for their Super Bowl commercial(s). We already know that Big Bang Theory star Kaley Cuoco will be the face of the commercials, but what we don’t know is the direction the campaign is going. In the teaser, Cuoco is strutting her stuff to “I Wish” by Skee-Lo – a song that hit No. 13 on the charts in 1995 – where he sings about wishing to be taller and wishing to be a baller. As these wishes are laid out, the passersby get these wishes – a short man grows taller, a delivery-truck driver dunks a basketball and a normal guy gets a good looking woman to call.
The part of the song that is the strangest is when Skee-Lo says “I wish I had a rabbit in a hat with a bat in a ‘64 Impala.” We get the ’64 Impala, but the “rabbit in a hat with a bat?” What the??? Well, your wish is Toyota’s command, obviously, as waiting in Cuoco’s car is just that.
Stay tuned for the rest of Toyota’s Super Bowl commercials; they are bound to be sweet. We’ll have them all here following the game!
Click past the jump to see the original Skee-Lo video to see where this all stems from.