Anybody that bothered watching last year’s Super Bowl will surely remember Volkswagen’s "Little Vader" commercial, arguably the most popular TVC to be shown during the Big Game.
This year, Volkswagen is returning to the Super Bowl and they’re bringing back the Star Wars theme, with one minor caveat. Instead of Little Vader, VW’s new Super Bowl ad will center around a pack of dogs all barking the Star Wars’ official theme music. Some of the dogs even got to wear Star Wars costumes, including Hans Solo, Princess Leia, Chewbacca, and yes, even an Ewok.
The 60-second teaser is only a sample of what Volkswagen has in store for the Super Bowl. Considering that they stole the show with last year’s "Little Vader" commercial, they’ve got some pretty high standards to live up to if they have any intentions of capturing the audience the way Lil’ Vader did.
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01.30.2012 @ 01:37