Two years ago, Volkswagen released arguably the greatest Super Bowl commercial ever with "The Force" spot for the Volkswagen Passat featuring "Li’l Darth Vader" spot for the Volkswagen Passat.
This year, the German automaker is taking a different yet similarly creative approach with their new Super Bowl ads. Instead of continuing with the Star Wars reference, Volkswagen decided to tap reggae legend Jimm Cliff to sing a cover of "C’mon Get Happy" from the 70’s TV show "The Partridge Family.”
What’s the significance of the song to the commercial, which is dubbed "Sunny Side?”
Mixed in with shots of Jimmy Cliff singing the song are YouTube clips from some of the most memorable viral Internet blowups and breakdowns seen on YouTube. The central theme of these clips revolves around men, women, and even llamas that have had their temper tantrums captured on video and posted on YouTube.
That’s where "C’mon Get Happy" comes into the picture. The whole concept is pretty cool and the appearance of the protagonists of those videos adds a level of authenticity to the ad. But the real star of the commercial is Jimmy Cliff. That man is a true legend.
We’ll bring you all of VW’s ads following the game.