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Super Bowl XLVII Ad: Jaguar's British Villains 'Rendezvous'

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A few days ago, Jaguar unveiled the first teaser video for its commercial set to be aired during Super Bowl XLVII on February 2nd. Now, Jaguar revealed its full "British Villain" commercial that puts out the message "#GoodToBeBad."

As no surprise the star of this commercial is the brand new Jaguar F-Type R Coupe , which was pushed hard for this commercial. The British Villains are played by Sir Ben Kinglsey, Tom Hiddleston, and Mark Strong.

Jaguar started with the idea that all that power corrupts and that the gents staring in the commercial have the character, intelligence and sheer determination to turn the world upside down, just like Jaguar’s new R Performance lineup, especially the latest F-Type R.

The new F-Type R will be put on sale in March 2014 at a starting price of $99,000.

So, what do you think, is it really good to be bad?




What is your take?

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