Super Bowl XLVII Ad: Jaguar to Bring "British Villians" in the US

Unlike Aston Martin’s long-standing connection to James Bond, Jaguar’s reputation in Hollywood as a car that attracts bad guys has lasted for years.

So now that Jaguar has finally risen (back) to prominence and has declared its intentions to challenge its German rivals, the company doesn’t appear to have any problems wearing the proverbial black hat again.

Leading up to the Super Bowl this coming February 2nd, the Big Cat wants to make an impression, and what better way to do that than getting some of Britain’s bad boys to star in what’s shaping up to be an epic series of ads.

The ad campaign, which carries the hashtag #goodtobebad, features Sir Ben Kinglsey, Tom Hiddleston, and Mark Strong, all English actors who have performed their share of bad guy roles, teasing us on why being such a baddie may not be such an appalling thing.

Bad is sexy, their message says, and at the Super Bowl, we’re all going to be treated as to how bad these three Hollywood A-listers are in their respective Jaguars.

Click past the jump to watch personal messages from Sir Ben Kingsley, Tom Hiddleston, and Mark Strong

World Domination with Sir Ben Kingsley

Business Associates with Tom Hiddleston

Absolute Power with Mark Strong


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