Super Bowl XLVIII Ad: Chevrolet Gets Romantic with the New Silverado

You know chicks dig sports cars , right? We’ve seen it happen time and time again, and yet it never occurred to us that there might be another kind of vehicle that will get the ladies’ attention.

That’s what Chevrolet wants us to believe with this new Super Bowl ad for the 2015 Chevrolet Silverado HD . It’s a cute concept that features a young cowboy driving a newly bought bull in a trailer. It gets a kinda sentimental for a few seconds before the punchline comes into focus.

Apparently, the cow is quite the bachelor because he arrived in a farm full of heifers and heiferettes — young female cows, for all you non-farmers — in a Silverado HD and all the "ladies," definitely took notice... of the cow, not the driver.

The commercial went in a number of directions that, quite frankly, made it a little hard to keep up with. But in the end, the message was clear, at least in our eyes. The Silverado HD, for all of its hulking and intimidating presence, also has an edgy side to it, the likes of which the ladies can’t get enough of.

Click past the jump to read about the 2015 Chevrolet Silverado

2015 Chevrolet Silverado HD

Chevrolet Silverado HD

Like its little brother — the Silverado 1500 — the new 2015 Silverado HD looks better than ever with so many changes attached to its looks. The most defining of these is the addition of projector-beam headlights versus halogen reflectors, which look terrific next to the gaping appearance of the Ford Super Duty trucks.

Likewise, the grille’s wide chrome bar is now much larger than before in, both length and width, extending out through the headlights for a tougher and more butch appearance.

The grille also received a makeover, and is now chopped slightly at all its edges, with a beveled shape that looks premium. The top part of the chrome grille is pretty interesting because it makes sort of a crown for the tall HD hoods.

As far as performance goes, the Silverado HD comes powered by a 6.6-liter, DuraMax Turbo-Diesel V-8 engine that produces an impressive 397 horsepower and 765 pound-feet of stump-ripping torque.


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