Super Bowl XLVIII Ad: Kia's "The Truth" With Laurence Fishburne

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Most of you know Laurence Fishburne for his great Morpheus role played in The Matrix trilogy. Well, he now returns with the same role in Kia ’s latest "The Truth" ad prepared for this year’s Super Bowl.

In the ad, Fishburne presents a couple a Matrix-like option while tending the valet stand at an upscale restaurant: “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.”

Of course the couple chooses the red key, which leads to them cruising in a Kia latest K900 luxury sedan. From there is takes an off turn, as Fishburne singing "Nessun dorma" in the back seat of the K900. We’re not too sure what this has to do with the K900, but it is apparently Kia’s idea of what luxury sounds like.


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