When you’re struggling to make your cars more appealing to the consumer base, you try to figure out any and whatever kind of promotion you can to make your brand more attractive.
For a car manufacturer like Suzuki who has seen their sales figures drop like swatted flies, the promotions have come in droves. There was the zero-percent financing, the customer cash-back, the military service incentives, graduate incentives, and owner loyalty incentives.
Now we have Suzuki’s latest promotion: free gas.
All you need to do to avail of the free gas is buy a Suzuki car. Simple enough, right?
The choice-of-vehicles include a 2009 Suzuki SX4 sedan or an SX4 crossover. Upon buying any of these two cars, you will be given a prepaid debit card valued at $270 for the SX4 sedan and $290 for the crossover version, which you can use at any gas station until August 31.
While Suzuki has rolled out a myriad of promotions – and as we’ve mentioned, there have been a lot – they weren’t the first auto maker to come up with the free gas promo. The gas incentive was actually started by Hyundai a few weeks ago when they unveiled a new program called the Hyundai Assurance Gas Lock, which locks in gas prices for people who buy or lease a number of Hyundai models at just $1.49 a gallon for one year.
Suzuki’s promotion, while not as lavish as that of Hyundai considering that the latter’s promo rounds out to about $1,000 for a year, is still something worth considering because of the rising price of gas that’s affecting the auto industry as much as any other factor.
We’re actually thrilled that these car makers are thinking of out-of-the-box promotions to get their brands pumping again. Before you know it, we might be able to see more exciting promotions and benefits designed to get the consumers thinking about making their next car purchase.