TAG Heuer is putting their watch-making expertise to work by creating a special edition chronograph to celebrate a very important time in history. This year marks the 100th anniversary of “The Greatest Spectacle in Racing,” and in order to celebrate it in style, TAG Heuer has created a special edition TAG Heuer Limited Edition Indy 500 Centennial Chronograph which will be presented to the winner of the Indy 500 on Sunday, May 29, 2011. This chronograph will be produced in a run of 1,000 units, each priced at $1650.
This special chronograph will feature a gray stylized dial patterned after the famed "Yard of Bricks" start/finish line of the historic Indianapolis Motor Speedway and a printed "INDY 500" logo inside the counter at 6 o’’clock. Its distinctive case back marks the 100 year anniversary of the great race. The watch’s dial is inspired by a racecar’s dashboard: a small second at 3 o’clock, a chronograph minutes counter with double hands at 9 o’clock, and a 1/10th of second counter at 6 o’clock. The date window, which is positioned at 12 o’clock, is flanked by hand-applied indexes, as well as luminescent hands and markers for optimum readability.